<BALANCE>
- Sense of equilibrium.
- Places different parts of a visual in an aesthetically pleasing way of arrangement.
![](http://creativecurio.com/wp-content/uploads/2008/01/balance.jpg)
![](http://teresabernardart.com/wp-content/uploads/2012/10/balance7.jpg)
<PROPORTION>
- Relationship between two or more elements in a design.
<RHYTHM>
- Movement in which some elements recurs regularly.
![](http://www.prlog.org/11029776-rhythmic-sensation-visual-sensation.jpg)
![](http://principles-of-design.weebly.com/uploads/1/2/5/3/12538537/1978755.jpg?402)
<EMPHASIS>
- Creates a focal point in a design.
- Attracts attention to the most important element in the design.
![](http://img.photobucket.com/albums/v330/CyanideBlue87/designexamples/emphasis.gif)
<UNITY>
- The relationship among the elements of a visual that helps all the elements to function together.
- Gives the visual a sense of oneness.
- Organizes an image, helps in facilitating images and understandings.
- Can be achieved through the use of similar shapes, common patterns and common background.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi285R8p7lc9tkkqWvO4Bo2wd7YdeMY6pTlTHxMUVQhVBAdCC2-UxwROZJn1LD9OBhTsudNwt07aaX9KqWccFyA3wSGzjwxfbirhQPu3QcKsKPW5WZ3oBzvwNjs58iUci3jCYBltnPcYuvp/s1600/unity_1.jpg)
<HARMONY>
- All parts of elements in a visual image relate to and complement each other.
- Can be achieved through repetition and rhythm.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsN-t7_snKE7FIaBNrhMxMrcNKhPwyspRN1hmiBvqtc66W8DkGKPkT-xpi5J_DVf30BtiSdNZJiHIxBcNhDc0rU7l359WmmW0JoD9uXWG9vDiWK5j7dZfHf4TdyywdaAKHCgxPmq-kwj4/s1600/proportion.jpg)
<REPETITION>
- Tends to unify the total effects of an artwork.
- Creates rhythm.
- Can be in form of exact duplication, near duplication, or duplication with variety.
![](http://nhsdesigns.com/images/principles/repetition_poster_example1.gif)
![](http://visscom.files.wordpress.com/2013/04/repetition.jpg)
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