Design Principles

Design principles are the basic laws applied when constructing a visual images. It suggests how a designer can organize and arrange various design elements to the final overall design.

<BALANCE>

• Sense of equilibrium.
• Places different parts of a visual in an aesthetically pleasing way of arrangement.

Balance

Principles Of Design : Balance

<PROPORTION>

• Relationship between two or more elements in a design.

Bad Proportion

Good Proportion

<RHYTHM>

• Movement in which some elements recurs regularly.

Rhythmic Sensation

Rhythm

<EMPHASIS>

• Creates a focal point in a design.
• Attracts attention to the most important element in the design.

Emphasis

<UNITY>

• The relationship among the elements of a visual that helps all the elements to function together.
• Gives the visual a sense of oneness.
• Organizes an image, helps in facilitating images and understandings.
• Can be achieved through the use of similar shapes, common patterns and common background.

Unity

<HARMONY>

• All parts of elements in a visual image relate to and complement each other.
• Can be achieved through repetition and rhythm.

Harmony

<REPETITION>

• Tends to unify the total effects of an artwork.
• Creates rhythm.
• Can be in form of exact duplication, near duplication, or duplication with variety.

Near Duplication

Duplication With Variety