Design Elements

Design elements are defined as the basic units used in constructing a visual image, which can also be described as the building blocks in the building of visual image. There are six various design elements:

POINT

• Functions as a focus point which can draw viewer's attention to the main information.
• Combinations of points may form more complicated ideas.

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The Constellation

LINE

• Can be straight, curved or irregularly shaped.
• Helps viewers to visualize objects within minimum of time.
• Form shapes.
• Acts as borders between steps, ideas or concepts.

Line Patterns

How To Use Converging Lines

SHAPE

• Formed when a line encloses an area.
• Simple shapes are remembered more easily compared to complex shapes.

Shapes

Valentine Clip Picture

VALUE

• Defined as the relative degree of lightness and darkness in a design element.
• Used to describe space and shapes.
• Dark areas normally denote gloom and mystery.
• Light areas normally denote happiness, warmth and fun.

Value

Fruits

TEXTURE

• Surface characteristic of materials.
• Can be experienced through sense of touch / illusion of touch.
• Used to accent an specific area to show domination.

Texture

COLOUR

• The part of light that is reflected by the object we see.
• Primary colours : red, yellow and blue.
• Mixture of any two primary colours result in secondary colour.

Colours

Interior Colour Scheme